---
title: Fax marketing compliance
description: An overview of fax marketing compliance. When sending marketing or unsolicited faxes, it is important to ensure your business is compliant with applicable legislation in the recipient’s destination country. Explore GoFax compliance features.
---

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# Fax marketing compliance

## In Australia, all marketing faxes sent must comply with the Telecommunications (Fax Marketing) Industry Standard and the Do Not Call Register.

When sending marketing or unsolicited faxes it is important to ensure you comply with the applicable legislation in the recipient’s destination country. Marketing faxes sent in Australia are governed by the following legislations: 

1. [Telecommunications (Fax Marketing) Industry Standard 2021](https://www.legislation.gov.au/Details/F2021L01206)
2. [Do Not Call Register Act 2006](https://www.legislation.gov.au/Details/C2016C00771)

### Telecommunications (Fax Marketing) Industry Standard

The ***Telecommunications (Fax Marketing) Industry Standard 2021***  applies to all faxes made to Australian numbers that:

- Offer, advertise or promote goods, services, land, interests in land, business opportunities or investment opportunities
- Advertise or promote suppliers or prospective suppliers of such things
- Solicit donations
- Conduct opinion polling or standard questionnaire-based research.

The standard establishes minimum enforceable requirements for those sending unsolicited faxes in the following four areas.

- **Allowable times for sending faxes**
- **Information to be provided on a fax**
- **Opt-out facility**
- **Limit on number of faxes to be sent to a recipient in a period.**

Features GoFax provides to support the above compliance include: 

- **"Fax campaign scheduling"** feature to meet allowed sending times
- **"Add recipient’s Fax Number to Fax Header"** feature to meet the requirements to show the destination number that the fax is sent to
- **"Blocklist"** attaching feature to block previous opt-out's/unsubscribers.

View [ACMA's overview](https://www.donotcall.gov.au/industry/industry-overview/industry-standards) of this standard or the full legislation [*Telecommunications (Fax Marketing) Industry Standard 2021.*](https://www.legislation.gov.au/Details/F2021L01206)

 

### Do Not Call Register

When sending unsolicited 'marketing' faxes to Australian fax numbers, you must check (or ‘wash’) your number lists against the **Do Not Call Register (DNCR).**

- if the number is on the register, you **must not** send faxes to this number
- if the number isn't on the register, you can send faxes, however **you must follow the above 4 requirements** as per the [*Telecommunications (Fax Marketing) Industry Standard 2021.*](https://www.legislation.gov.au/Details/F2021L01206)

Features GoFax provides to support the above compliance include:

- A free ‘DNCR Washing' facility is available via GoFax. When selected, your fax list will be automatically ‘washed’ against the Australian *Do Not Call Register*. [View how to activate the GoFax DNCR feature.](https://support.gofax.com.au/en/do-not-call-register-fax-list-washing?hsLang=en)

Further details are available on the [Do Not Call Register - Industry Overview](https://www.donotcall.gov.au/industry/industry-overview/) page.

 

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