Fax marketing compliance

When sending marketing or unsolicited faxes it is important to ensure you comply with the applicable legislation in the recipient’s destination country. Marketing faxes sent in Australia are governed by the following legislations:

Telecommunications (Fax Marketing) Industry Standard

The Telecommunications (Fax Marketing) Industry Standard 2021 applies to all faxes made to Australian numbers that:

Offer, advertise or promote goods, services, land, interests in land, business opportunities or investment opportunities
Advertise or promote suppliers or prospective suppliers of such things
Solicit donations
Conduct opinion polling or standard questionnaire-based research.

The standard establishes minimum enforceable requirements for those sending unsolicited faxes in the following four areas.

Allowable times for sending faxes
Information to be provided on a fax
Opt-out facility
Limit on number of faxes to be sent to a recipient in a period.

Features GoFax provides to support the above compliance include:

"Fax campaign scheduling" feature to meet allowed sending times
"Add recipient’s Fax Number to Fax Header" feature to meet the requirements to show the destination number that the fax is sent to
"Blocklist" attaching feature to block previous opt-out's/unsubscribers.

View ACMA's overview of this standard or the full legislation Telecommunications (Fax Marketing) Industry Standard 2021.

Do Not Call Register

When sending unsolicited 'marketing' faxes to Australian fax numbers, you must check (or ‘wash’) your number lists against the Do Not Call Register (DNCR).

if the number is on the register, you must not send faxes to this number
if the number isn't on the register, you can send faxes, however you must follow the above 4 requirements as per the Telecommunications (Fax Marketing) Industry Standard 2021.

Features GoFax provides to support the above compliance include:

A free ‘DNCR Washing' facility is available via GoFax. When selected, your fax list will be automatically ‘washed’ against the Australian Do Not Call Register. View how to activate the GoFax DNCR feature.

Further details are available on the Do Not Call Register - Industry Overview page.

Fax marketing compliance

In Australia, all marketing faxes sent must comply with the Telecommunications (Fax Marketing) Industry Standard and the Do Not Call Register.

Telecommunications (Fax Marketing) Industry Standard

Do Not Call Register