---
title: Alphanumeric SMS Sender ID valid use case
description: The ACMA requires that all alphanumeric SMS Sender IDs meet a valid use case to be registered. GoFax provide tools and support to help with SMS Sender ID registration.
---

[Skip to content](https://support.gofax.com.au/en/alphanumeric-sms-sender-id-valid-use-case#main-content)

[Contact us](https://support.gofax.com.au/en/kb-tickets/new?hsLang=en)

[![Gofax-new-logo-180x45-min.png\]](https://support.gofax.com.au/hs-fs/hubfs/Gofax-new-logo-180x45-min.png?width=200&height=50&name=Gofax-new-logo-180x45-min.png)](https://www.gofax.com.au/)

- [Pricing](https://www.gofax.com.au/pricing/#bundle-plan)
- [Contact](https://www.gofax.com.au/contact-us/)
- [Log In](https://clientadmin.gofax.com.au/login.aspx)
- [Sender ID Registration](https://support.gofax.com.au/en/sms-sender-id-registration-guide)

Open main navigation

Close main navigation

- [Pricing](https://www.gofax.com.au/pricing/#bundle-plan)
- [Contact](https://www.gofax.com.au/contact-us/)
- [Log In](https://clientadmin.gofax.com.au/login.aspx)
- [Sender ID Registration](https://support.gofax.com.au/en/sms-sender-id-registration-guide)
- [Contact us](https://support.gofax.com.au/en/kb-tickets/new)
- [Submit Support Ticket](https://support.gofax.com.au/en/kb-tickets/new)

[Submit Support Ticket](https://support.gofax.com.au/en/kb-tickets/new?hsLang=en)

 GoFax Customer Support Guides & FAQs

- There are no suggestions because the search field is empty.

1. [Support Home](https://support.gofax.com.au/en?hsLang=en)
2. [SMS](https://support.gofax.com.au/en/sms?hsLang=en)
3. [SMS Sender ID Register](https://support.gofax.com.au/en/sms?hsLang=en#sms-sender-id-register)

# Alphanumeric SMS Sender ID valid use case

## As part of the ACMA SMS Sender ID Register, from July 1st 2026, all alphanumeric SMS sender IDs must now be registered to be used for any outbound SMS messages.

Registration for SMS Sender IDs via the ACMA is available in GoFax.

As part of the SMS Sender ID Register, all alphanumeric Sender IDs must meet the valid use case requirements set by ACMA to ensure the ID is clearly linked to your organisation. This helps consumers recognise who the message is from and reduces the risk of confusion or impersonation. 

As an organisation with an Australian Business Number (ABN), your Sender ID must match your organisation’s:

- registered business name in the Business Names Register, and the status of the business name must be “registered”
- company name in the Australian Business Register, and the status of the related ABN relating to the entity must be “active”
- trademark included in the Register of Trade Marks or an equivalent international register of trademarks, and the status of the trademark must be “registered”, or
- domain name for which your organisation is the “registrant” in the whois.auda.org.au database, and either: 
    - the registered domain name is used for a legitimate website that can be accessed via the internet, or
    - the registered domain name is used for an active email account.

Organisations can register a sender ID that:

- is the same as your business name, or a shortened version (e.g., ’My Business IT‘→ ’My Business’)
- is an acronym, contraction, abbreviation or initialism of your name (e.g., ‘Australian Communications and Media Authority‘→ ’ACMA’)
- includes extra words that relate to your organisation’s function, location, or the purpose of the message (e.g., ‘MB Alerts’).

If it doesn’t meet these criteria, the ACMA will not accept an application to register the sender ID. See [ACMA exceptions.](https://www.acma.gov.au/31-ensure-your-sender-ids-meet-valid-use-case-rules) 

💡 An SMS Sender ID can be registered and used by multiple organisations if each organisation can prove it has a valid use case.

💡All alphanumeric SMS Sender IDs must meet the formatting requirements. [Explore formatting](https://support.gofax.com.au/en/alphanumeric-sms-sender-id-criteria?hsLang=en). 

💡All account and service use, including alphanumeric SMS Sender ID use, must also meet our [Acceptable Use of Service Policy](https://www.gofax.com.au/legal/acceptable-use-of-service-policy/).

[Log in](https://clientadmin.gofax.com.au/login.aspx) now and start your application.

- [Fax](https://support.gofax.com.au/en/fax?hsLang=en#main-content)

    - [Sending Fax](https://support.gofax.com.au/en/fax?hsLang=en#sending-fax)
    - [Receiving Fax](https://support.gofax.com.au/en/fax?hsLang=en#receiving-fax)
    - [Fax Broadcast](https://support.gofax.com.au/en/fax?hsLang=en#fax-broadcast)
    - [Fax Number Porting](https://support.gofax.com.au/en/fax?hsLang=en#fax-number-porting)
    - [General](https://support.gofax.com.au/en/fax?hsLang=en#general)
- [SMS](https://support.gofax.com.au/en/sms?hsLang=en#main-content)

    - [Sending](https://support.gofax.com.au/en/sms?hsLang=en#sending)
    - [General](https://support.gofax.com.au/en/sms?hsLang=en#general)
    - [SMS Sender ID Register](https://support.gofax.com.au/en/sms?hsLang=en#sms-sender-id-register)
- [Account](https://support.gofax.com.au/en/account?hsLang=en#main-content)

    - [My Account](https://support.gofax.com.au/en/account?hsLang=en#my-account)
    - [My Settings](https://support.gofax.com.au/en/account?hsLang=en#my-settings)
- [Software and apps](https://support.gofax.com.au/en/software-and-apps?hsLang=en#main-content)

    - [GoFax App](https://support.gofax.com.au/en/software-and-apps?hsLang=en#gofax-app)
    - [GoFax Print Driver](https://support.gofax.com.au/en/software-and-apps?hsLang=en#gofax-print-driver)
- [Developers](https://support.gofax.com.au/en/developers?hsLang=en#main-content)

    - [Getting Started](https://support.gofax.com.au/en/developers?hsLang=en#getting-started)
    - [Webhooks](https://support.gofax.com.au/en/developers?hsLang=en#webhooks)
- [Integrations](https://support.gofax.com.au/en/integrations?hsLang=en)
- [Compliance and Security](https://support.gofax.com.au/en/compliance-and-security?hsLang=en)
- [GoFax Corporate](https://support.gofax.com.au/en/gofax-corporate?hsLang=en)
- [Frequently Asked Questions (FAQs)](https://support.gofax.com.au/en/frequently-asked-questions-faqs?hsLang=en)
- [GoFax (GoLogic) Partners](https://support.gofax.com.au/en/gofax-gologic-partners?hsLang=en)

[![Gofax-new-logo-180x45-min-2](https://support.gofax.com.au/hs-fs/hubfs/Gofax-new-logo-180x45-min-2.png?width=180&height=45&name=Gofax-new-logo-180x45-min-2.png "Gofax-new-logo-180x45-min-2")](http://gofax.com.au)

| [Contact Us](https://www.gofax.com.au/contact-us/) | [1300 928 872](tel:1300%20928%20872) | Intl: [+617 5227 8301](tel:+617%205227%208301) |
| --- | --- | --- |